Rajrang, the subdivision of Genera Online Private Limited began its quest in 2009 to bring the vibrant Rajasthan to you. We introduce the mystic hues of brilliantly colored outfits and crafts as diverse as the soil of Rajasthan. The company budded with simple idea based up on perception of exploring around the world as well as to blend the world with the fragrance like rain drops when fall on mud. After several thoughts and efforts, Rajrang, emerged like a wonderful flip in history of trade with commitment of excellence.

Rajrang has grasped the newest trends while offering excellent combination of cultural along with the modern-day styles. It offers an array of Indian classic apparel, home décor, furnishings etc. We care for your ease and comfort. Our peerless series of the merchandise is of finest quality and services are state-of-art.

The range of bare essential products to complete collection of luxurious goods at competent rates is definitely the most important strength of Rajrang. The various Indian conventional apparels like Lehenga Choli, Kurtas, Salwar Kameez mirroring our culture are available here, simultaneously their modern versions like Ghaghra Choli, kurtis, skirts and dress are there to serve women of every age. These not only amuse wearer but also to the one who looks at you.

The price tag is never a hurdle for looking dynamic. You can amaze everyone around with our quality products. Clothes sports the famous prints and handmade tie n dye, popularly known as “Bandhej.” Jaipur is famous for Sanganeri block prints and Bagru Prints which hails from nearby villages of Jaipur. These dresses are made of natural fabrics as cotton and silk or artificial fabric, rayon silk. Look impressive feeling good and comfortable! Rajrang takes the opportunity to bring the bright colors and prints that are only found only in Rajasthan up to your wardrobe at the best rates.

We also beautify your home with special creations sourced from the roots. Our premium home decor products include elegant Cushion Covers, Bedspreads, Pillow covers, Quilts, Carpets, and Wall Hangings. These are hand painted, plain, having patchwork or may be decorated with embroidery. The threads of embroidery are artistically intertwined into elegant designs. Greed is at par with our products. Home decorations are an ideal gift too. Just bright cushion covers and bed sheets are enough to give new energy to your room. Dazzling Bani thani, Phad etc. paintings are famous across the globe. Natural colored rugs, quilts and tapestry hangings give a makeover to your living room. The exclusive products are sourced directly from the local master skilled artists. Every item is indeed is different from another piece of art that is ready to rule everyone’s heart. Rajrang has made easier for you by bringing selected best pieces but made it rather difficult to select one. Rajrang rose from the wilderness of sizzling desert of Rajasthan focuses to touch new heights of excellence, dreaming to provide Value for Money to its customers. Rajrang has always kept its words to provide great shopping experience and guarantees to do so in future too.

Rajrang is known by its exclusive collection of Ethnic Style Apparels and Handicraft Products from Rajasthan. We have got a privileged collection of fabulous blend of contemporary and the traditional wear.

Rajrang offers a wide variety of collection under the categories of apparels, accessories, home decor, home furnishing and jewelry. Rajrang gives you and your homes that traditional touch that today is missing from our lives. Apart from being trendy it gives a definition of being graceful, elegant and stylish.

We have been exceedingly successful in retaining the ethnic flavor of Bandhani, Lehariya, block print, Patch work, mirror work, cut work and embroidery work. At the same time we do not forget to envelop all this  in a modern look.

    

 

 

At present we source all our products from the heart of Rajasthan.

Rajrang offers you a wide range of ethnic wear which gives that spark to your personality. Concentrating on the apparels that are a fusion of ethnic and contemporary Rajrang offers you the best variety of apparels that make you feel close to the culture.

Our other featured products are items for home decor that include wall hangings or the tapestries, door hangings and paintings. Under the home furnishing category we offer bedspreads, cushion covers, jaipuri quilts, etc. We also offer accessories and jewelry that compliment you to the fullest.

 

Our Mission

Our mission is provide you the best shopping experience online. We make it certain that each customer of ours gets products of his choice without worrying about the quality of the material. We believe in facilitating the best products that can be purchased at a very nominal rate. For us our customers are the first ones to have say. We believe in providing the kind of products that people wants rather than showcasing the ones that we wanna sell. We emphasise in building a strong customer-seller relationship where the customer knows where exactly he is investing in.